Small business marketing isn’t for the faint of heart, but if you’ve been in marketing for longer than two seconds, you know that. Marketing your business is dependent on doing some key factors well and these items will make or break a small business in this dog eat dog world we live in. Competition is intense and learning how to get the most from your web pages is tricky.
Here are five essential steps to get ahead of the game!
Create a Marketing Plan– Don’t leave anything to chance. Develop a well-thought out, to the point plan that maps out every one of your marketing elements and what you need to do to get it done.
2. Social Media Marketing– Not just a time waster! Social media is often an enormous source of website traffic and new business. As outlined by MediaBistro.com, 91 percent of experienced social marketers see improved website traffic due to social media campaigns and 79 percent are generating more quality leads.
3. Build a Mailing List – MarketingProfs.com reported emails averages a ROI (return on investment) of $40 for every $1 spent. This far outweighs keyword ads ($17) and banner ads ($2). Don’t be fooled into thinking collecting and building an email list is dead. If you don’t build a list, you’re failing to build your business! You simply can’t afford to leave such a large source of potential profits to your competition.
Video Marketing– Connect with all the local traffic that’s out there trying to find your business. Video marketing in this space is a relatively untapped vein, and having a simple video advertising your wares on page one of Google can result in tons of traffic and authority coming your way!
5. Gain a Mobile Presence – Microsoft reports that by 2014 mobile browsing will overtake desktop browsing. If your company doesn’t have a mobile presence, you will become invisible. Your small business’s website better start optimizing for mobile users and it should do it fast. Now, the numbers are encroaching on the 50 percent mark. Are you ready?
Don’t Be a Superhero and Do It Alone!
The world of online marketing is constantly changing and evolving. You need to learn what is working now, learn from the best, and hire the very best outsourcing you can find.