Google plus Local (previously Google Places
) has become a powerhouse in helping potential customers find your company and buy from you. It is absolutely a must that local businesses have a presence on the internet with Google plus Local. However, most local business owners don’t use this free online resource to its full potential and as a result they are losing a truckload of business opportunities.
So, I’m going to show you ways to use this effective online free tool to expand your business and jump ahead of your local competitors– without them knowing and understanding what’s happening to them.
First, you’ll have to understand that in order to make a difference in the number of telephone calls that you are receiving from your Google plus Local site; you need to place in one of the top 3 positions. Certainly, the number one position is best, but the minimum requirement is between positions 1-3.
Google plus Local Heat Map
Claiming Your Google Plus Local Listing
The very first thing that you’ll have to do, if you haven’t already done so, is to claim and verify your Google Plus local listing. Unless you are a brand name new business, Google will probably already have your company information setup in their system waiting for you to claim it.
Verifying Your Google Plus Local Listing
Once you have claimed your site Google will send you in the mail a postcard to your business address or call your business phone number. This is a “have to do” step to provide Google with the assurance that you are who you say you are because Google wants to make sure that you are a legit company.
During the confirmation process, Google will provide you with a 6 digit pass code that you are required to enter into your Google plus Local site. Once your account is verified you can begin to edit and add information about your business. Also, you will have access to analytical stats providing historical traffic information for your Google plus Local site.
Optimizing Your Google Plus Local Listing
After you have claimed and verified your listing you need to fill in and complete as much of the information inside of your listing as possible. Google will show you how complete you’re listing is, your goal is 100 % complete.
Google allows you to provide your visitor a complete profile and description about your business. You’ll need to fill this out totally featuring your company name, address, phone number, summary of your business (using crucial keywords related to your company), classifications (utilize them all), photos (upload 10 images), videos and much more.
Once again, your objective is to complete each area entirely so that your listing becomes fully optimized at 100 %.
Use Google plus Local to its full potential for all of the advantages that it offers. These are just a few of many tips that will help you gain an advantage over your competitors quickly.